1. 大模型在搜广推的应用#

1.1. 生成式推荐#

• [2025.05] MTGR：美团外卖生成式推荐Scaling Law落地实践 美团
• [2025.02] Unlocking Scaling Law in Industrial Recommendation Systems with a Three-step Paradigm based Large User Model 阿里
• [2025.02] OneRec: Unifying Retrieve and Rank with Generative Recommender and Iterative Preference Alignment 快手
• [2024.09] HLLM: Enhancing Sequential Recommendations via Hierarchical Large Language Models for Item and User Modeling 字节
  • 知乎
  • bytedance/HLLM
• [2024.02] Actions Speak Louder than Words: Trillion-Parameter Sequential Transducers for Generative Recommendations meta
  • 知乎
  • facebookresearch/generative-recommenders
  • 一文梳理业界落地LLM4Rec的若干范式
• [2023.04] DiffuRec: A Diffusion Model for Sequential Recommendation